Wow, It’s not just that you have an unusual hook (MAGIC) that can captivate an audience unlike other trainers, or that you have a lifetime of experiences that you present as miniature “case studies”, it’s that students and colleagues remember your lessons years later and are moved to share what they, themselves, have learned. Your training has the ability to empower your participants and instill a passion and curiosity to want to learn more. By providing lessons in bite-sized chunks that are more digestible to today’s students and busy professionals, your Emerging Leader Training is exactly what they are missing in their existing classes, programs and majors. They are gaining skills and training that I believe they would not seek out on their own. But, beyond that, you are also providing training for my peers (faculty and staff) that, I believe, they are missing in the minimal amount of professional development they have previously received.
This has not only increased the short-term morale of your audience and participants, you have improved the reputation of our program, department, college and university.